| Wednesday, November 2, 2011 | |||||||||||
 7:00 am - 7:00 pm | Registration open | ||||||||||
| 7:30 am - 8:30 am | Visit Sponsors | ||||||||||
| 8:30 am - 8:45 am | Welcome & What To Expect on Day 1 Bridgid McCarren, Senior Art Director, HOW Magazine | ||||||||||
| 8:45 am - 9:00 am | Introduction to the HOW Interactive Design Progressive Challenge: “Thinking Beyond the Page” David Sherwin, Principal Designer, frog design You’ll get psyched up and ready to dive into interactive design when David Sherwin, frog design Principal Designer, opens the Conference with the Progressive Design Challenge. With the Challenge as your guide, you’ll take part in hands-on activities throughout the Conference, applying what you learn about user experience design, information architecture, content strategy, and cross-device design to one overarching project. | ||||||||||
| 9:00 am - 9:30 am | Boost Your Design Career by Moving from Print to Web Jose Caballer, Chief Visionary and CCO, The Groop Find out how to make an amazing living doing web design.
What if the secret to being a great web designer has nothing to do with technology? Jose Caballer of The Groop will teach you the 7 steps to becoming a User-Experience focused graphic designer—and reveal why UX designers get paid so much! | ||||||||||
| 9:30 am - 10:00 am | Developing Successful Content Management Solutions Karen McGrane, Bond Art + Science Steer clear of last-minute panic by planning ahead for content creation. Web content: it’s the meat in the sandwich, not the icing on the cake. So why does planning for useful, usable content get short shrift in the design and development process? Thinking about the content is always left until the last minute, always thought to be “somebody else’s problem.” Teams are forced into crisis mode at the 11th hour, trying to deal with content that arrives too late, doesn't fit in the designs, or fails to live up to user expectations. In this session, User Experience expert Karen McGrane will talk about why we fail to plan for content, and how everyone involved can help make the process run more smoothly. | ||||||||||
| 10:00 am - 10:15 am | Break | ||||||||||
| 10:15 am - 11:00 am | How SEO and Content Strategy Work Together to Create Engaging Websites Mark O'Brien, President, Newfangled Get comfortable with the concepts of SEO and Content Strategy—and learn to use them to get great results for your clients. Content Strategy and Search Engine Optimization depend on one another to create fantastic websites that serve businesses and their customers equally well. Newfangled President Mark O’Brien will teach you to help your clients plan their content strategy and set reasonable SEO goals. | ||||||||||
| 11:00 am - 12:15 pm | Information Architecture: Making Information Accessible and Usable David Sherwin, Principal Designer, frog design The way you structure information is as important as the information itself. Find out why. David Sherwin from frog design will cut through the complexity and provide basic methods for organizing content on both websites and applications. You’ll learn the major differences (and similarities) between websites and applications and discover powerful approaches for visualizing structures for both website content and application frameworks. | ||||||||||
| 12:15 pm - 1:45 pm | Lunch on your own | ||||||||||
| 1:45 pm - 2:30 pm | Embrace Greater Design Freedom with HTML5/CSS3 Chris Converse, Partner, Codify Design Studio Discover how HTML5 and CSS3 are keeping up with new technologies—and how using them can open the door to new, innovative design. Your design has to work across multiple mediums: cell phones, touchscreens, netbooks, and laptops, just to name a few. Codify’s Chris Converse will help you create screen-sensitive design with CSS, and show you how HTML’s exciting new features give you more design freedom. | ||||||||||
| 2:30 pm - 3:15 pm | Type on the Web: The Do’s, Don’ts, and Maybes Ilene Strizver, Founder, The Type Studio Get all your interactive typography questions answered by one of the top Web font specialists. Join The Type Studio founder Ilene Strizver as she shares the secrets of designing with type on the Web, including Web-safe fonts, Cascading Style Sheets, type as image and more. | ||||||||||
| 3:15 pm - 3:30 pm | Moving Into the Digital Domain Jeffrey Becker, President, Clients First, Inc. Learn how to combine print and digital campaigns seamlessly. Find out how to create a campaign that incorporates the best aspects of both print and digital design with help from Jeff Becker, president of Clients First, Inc. You’ll see examples of print campaigns that have a clear QR (Quick Response) Code call-to-action and are supported with landing pages optimized for digital devices. And you’ll discover how Personalized URLs—PURLs—can improve response rates and offer engaging online user experiences. | ||||||||||
| 3:30 pm - 3:45 pm | Break | ||||||||||
| 3:45 pm - 4:30 pm | How Technology Helps Create Visually Stunning Design: 3 Case Studies Patrick McNeil, Creator, Design Meltdown LLC Find out how designing with technology in mind can result in your best design yet. Designer and developer Patrick McNeil will trace three powerful design trends back to their technical roots to give you a better understanding of how and why designers are working with them—and how embracing technology can help you create innovative, impactful design. | ||||||||||
| 4:30 pm - 4:45 pm | Break | ||||||||||
| 4:45 pm - 5:30 pm | Speaker Q+A Panel/Day1 Recap Chris Converse, Partner, Codify Design Studio Patrick McNeil, Creator, Design Meltdown LLC Mark O'Brien, President, Newfangled Ilene Strizver, Founder, The Type Studio The concepts of the day will come together in this recap session, where Mark O’Brien, Chris Converse, Ilene Strizver, and Patrick McNeil will wrap up what you’ve learned for the day and answer any lingering questions you may have. | ||||||||||
| 5:30 pm - 7:00 pm | Evening Networking You’ll meet your fellow attendees and rub shoulders with some of the biggest names in interactive design as you relax in the evening with appetizers, cocktails and good conversation. | ||||||||||
| Thursday, November 3, 2011 | |||||||
| 7:00 am - 7:00 pm | Registration open | ||||||
| 8:00 am - 8:50 am | Breakfast and Visit Sponsors Compare notes on topics that affect you the most in these casual, small-group conversations. | ||||||
| 9:00 am - 9:45 am | Do More with JavaScript, Flash & CSS3 Matthew Richmond, Founding Partner, Executive Creative Director and Developer, Chopping Block, Inc. Increase your comfort level with three intimidating-at-first-glance programs. Matthew Richmond of The Chopping Block, Inc. will demystify the seemingly complex world of JavaScript, Flash and CSS3. You’ll learn core concepts to help you get comfortable with these key tools for interactive designers. | ||||||
| 9:45 am - 10:30 am | Make Sense of the Data to Improve Your Design’s Effectiveness Christopher Butler, Vice President, Newfangled Get quantifiable feedback and take the guesswork out of your design. The beautiful thing about interactive design is the ability to test and quantify what works and what doesn’t. Christopher Butler of Newfangled will show you how to extract useful meaning from the tools and reports available to you. | ||||||
| 10:30 am - 10:45 am | Break | ||||||
| 10:45 am - 11:30 am | The Non-Desktop Web and How to Design For It Cameron Moll, Founder, Principal, Cameron Moll LLC and Authentic Jobs Inc. Learn the unique design requirements of the iPad, smartphones, and other portable devices. Designer, author and Authentic Jobs founder Cameron Moll will use successful real-world case studies to help you adapt your design to a variety of devices. | ||||||
| 11:30 am - 12:15 pm | Creating a Positive User Experience Steve Fisher Find out how design thinking goes hand-in-hand with keeping the user’s experience front and center. Whether on the web or in print, it is the designer’s role to create positive experiences for his or her audience. In this session, you will find out how User Experience design principles can inform your team’s decision making and help you establish clear project goals. You’ll learn the secrets to truly engaging your target audience, establishing the foundations of your design system, and simplifying the complex for people who use your designs—regardless of the platform. And you’ll get the lowdown on how design thinking can save you time and money when you start it on day one of a project! | ||||||
| 12:15 pm - 1:30 pm | Lunch On Your Own | ||||||
| 1:30 pm - 2:30 pm | Expose Yourself: The fundamental elements of an effective digital portfolio Ian Clazie, Group Creative Director, MRM San Francisco The fundamental elements of an effective digital portfolio After many years creating digital things, too many portfolio reviews to count and enough experience hiring and managing creative professionals to write a book about it, Ian Clazie has more than a few opinions and tips to share. He’ll give practical advice, share inspiring examples, and cover not only how to create a digital portfolio but also how to get the most out of it. Expose yourself and you will get noticed. This session is essential for those new to displaying their work online. Brought to you by The Creative Group | ||||||
| 2:30 pm - 3:15 pm | Experience Design for Multi-Disciplinary Teams Julie Beeler, Co-Founder, Managing Director, Second Story Explore how interactive design needs are affecting the way project teams divide job responsibilities—and discover new methods for collaborating effectively. Second Story’s co-founder, Julie Beeler, will show you how to structure, organize and manage the web of relationships that are created when project teams are formed. She will share examples and insights from her experience in managing large, multi-disciplinary teams that come together to realize complex, multi-faceted interactive media projects. | ||||||
| 3:15 pm - 3:30 pm | |||||||
| 3:30 pm - 3:45 pm | Break | ||||||
| 3:45 pm - 4:45 pm | Speaker Q+A Panel/Day 2 Recap Christopher Butler, Vice President, Newfangled Cameron Moll, Founder, Principal, Cameron Moll LLC and Authentic Jobs Inc. Matthew Richmond, Founding Partner, Executive Creative Director and Developer, Chopping Block, Inc. Review what you’ve learned during your second day at HIDC and ask any questions you may have at this speaker panel featuring Cameron Moll, Christopher Butler, and Matthew Richmond. | ||||||
| 4:45 pm - 6:30 pm | Closing Reception Let your hair down with your new network of fellow designers and be sure to bring plenty of business cards—you may find yourselves comparing notes long after you head back to the office. | ||||||
| Friday, November 4, 2011 | |||||||
| 7:30 am - 2:00 pm | Registration open | ||||||
| 8:00 am - 8:50 am | Breakfast and Visit Sponsors Compare notes on topics that affect you the most in these casual, small-group conversations. | ||||||
| 9:00 am - 11:00 am | Speaker Case Studies Julie Beeler, Co-Founder, Managing Director, Second Story Jose Caballer, Chief Visionary and CCO, The Groop Cameron Moll, Founder, Principal, Cameron Moll LLC and Authentic Jobs Inc. Matthew Richmond, Founding Partner, Executive Creative Director and Developer, Chopping Block, Inc. Get first-hand accounts of our speakers’ best accomplishments—and their biggest mix-ups—on the road to interactive design success. | ||||||
| 11:00 am - 12:00 pm | Progressive Design Challenge Wrap Up and Closing David Sherwin, Principal Designer, frog design | ||||||
| 12:00 pm - 1:00 pm | Lunch On Your Own | ||||||
| 1:00 pm - 4:00pm | Adobe Workshop: Design HTML websites and publications for the iPad without writing code! Under the gun to deliver your designs for print, websites and now iPads? Adobe has been hard at work developing some new technologies that will allow you to design HTML websites or immersive publications for the iPad, as easily as if you were laying out a page in InDesign. This workshop will introduce you to two new technologies that really do make designing digital experiences as easy as designing for print.
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